February 9, 2015
Part VII of an investigative report. [Part I, Part II, Part III, Part IV, Part V, Part VI]
A Playground for the Rich
“No other industry so flagrantly prospers off of colonialism – none penetrates and threatens Indigenous cultures so deeply.” — Is the Sacred for Sale: Tourism and Indigenous Peoples
Above: Zoë Tryon, ambassador for Amazon Watch and Fundación Pachamama. Photo from the article “Escape From the Amazon: A Gringo Adventure,” October 7, 2013
glimpse into further insanity and the western commodity culture that now permeates the Achuar ethnicity is beyond embarrassing. June 6, 2008, The Daily Mail: “Looking at Zoë (Tryon), she is the physical embodiment of this linking of worlds, dressed today for our three-hour canoe ride to the Achuar village in a designer dress by Wheels and Dollbaby (an Australian label she is keen to let me know is stocked in Harvey Nichols), wellington boots and chunky jungle-made jewellery. The respect she has gained among the Indigenous people is remarkable; the Achuar president tells me that he regards Zoë as his people’s ambassador: ‘She is our mother and our sister. We want her to prick the conscience of the world and awaken them to the importance of the rainforest and its people.'”
A glimpse into some of those who visit the Achuar territory can be easily accessed via the internet. In one such article, a guest of “the honorable” Zoë Tryon’s tribal journeys (Tryon formerly resided with Pachamama co-founders, Lynne & Bill Twist) is refreshingly both candid and vulgar, summarizing the full ignorance of an average American traveler. The very traveler we are to believe will be “transformed” by their experience and have their conscience “pricked” (Awakening the Dreamer so to speak) prior to flying back home to save the world. On October 1, 2013, Zoë’s guest to the jungle writes:
“Nick was a billionaire real estate mogul from LA who was going through a divorce from his actress wife…. He told me that his trip to the jungle was a ‘spiritual’ quest…. I told him I was there on a spiritual quest to boost my Facebook and Twitter ‘cred’ and that I hoped to get a bikini shot underneath a waterfall. Zoe went on to explain that she had done the ritual with over 100 people. ‘What people?’ I asked. ‘Mainly Jewish bankers who had come to exorcise their Wall Street demons and mommy issues,’ she replied in a matter of fact way…. The next morning, the shaman got in his canoe and paddled home…. ‘I need to get out of here.’ ‘Where do you need to go?’ she laughed. ‘Back to Quito. To a mall. I need a manicure. A pedicure. I need ice cream. I need Zara and diet coke.’ She looks at me like I’m not serious and then realizes I am totally serious. We organize a plane and I anxiously wait at the end of the dirt runway until it got there. Four hours later we were finally eating ice cream and having our nails done.”
In 2012 Tyron established her own non-profit, One of the Tribe, establishing partnerships with U.S. based Amazon Watch, Fundación Pachamama and Creative Visions. Tyron also serves as an Ambassador for Amazon Watch and Fundación Pachamama.
Above: Zoe Tyron relaxing at Kapawi Eco Lodge. Photograph:Clare Kendall
Contact with the Earth’s last remaining and most isolated Indigenous peoples must be considered an extraordinary privilege. One could argue that for the elite few who experience such a rare “encounter,” there is little to differentiate between this encounter and most all other colonial conquests in Earth’s history. The rare exclusiveness, for those who can afford it, is not lost on the elite, rather it is marketed: “We will have the rare privilege of interacting with the Achuar People in the early stages of their contact with the modern world.” [Source] The exclusivity and desire of the Euro-American elite is heightened with the understanding that they are among the chosen few to experience, perhaps for the last time, what little remains of pristine nature and Indigenous cultures. The very same pristine nature and Indigenous cultures the West has been destroying for centuries via predatory industrialization and the rabid genocide of Indigenous peoples. Such tourists, having just stepped into the Anthropocene, comprise the very, very few who will encounter the exotic and bear witness to the living vanishing prior to planetary ecological collapse. Not unlike witnessing the last rhino on Earth or any other last remaining species to walk the planet – this “rare privilege” of interaction must be considered one of many ultimate accomplishments for the bourgeoisie’s own personal “bucket list.” The more rare the spectacle, the higher the cost, the more coveted the experience becomes.
As citizens who were spoon-fed the myth of American exceptionalism, it seems likely that collectively, we as Euro-Americans have become so desperate to escape ourselves, we now find ourselves attempting to latch onto Earth’s last authentic living/breathing cultures. Simply for no other reason than we can no longer tolerate who we have become. The atrocities committed in our names have become far too egregious for any respectable citizen to further hide behind a feigned ignorance and blindness. Thus, starved for true meaning, the “otherness” of Earth’s living ecosystems and authentic Indigenous cultures is not internalized or understood – rather, it is voraciously consumed.
It is critical to note that interaction between foreign women and local men has been known (and documented) to cause community conflicts (Tapuy, 1996). One can safely assume bikini-clad foreign women being guided in canoes (by Achuar men) for leisure creates such conflict (and most likely intense jealousy) considering it has been documented that valuable time spent away from families and family responsibilities causes stress and conflict amongst many of the Achuar families/communities. Further, it has been documented that the Achuar are very jealous people, which is said to be a common trait in their culture. To understand the emotions that such selfish actions will undoubtedly evoke, yet still choose to fulfill one’s own personal wants and interests, is beyond the pale.
“[The film] affords a glimpse at the real (mostly unconsidered or misunderstood) reasons why ‘civilised’ people wish to encounter the ‘primitive.’ The situation is that shifting terminus of civilisation, where modern mass-culture grates and pushes against those original, essential aspects of humanity; and where much of what passes for values in western culture is exposed in stark relief as banal and fake.” — Dennis O’Rourke
Of course one does not have to read hundreds of papers via academia (another sector targeted and utilized by foundations/oligarchs) in an attempt to understand how members of isolated tribes might actually feel as fetishized “subjects” of fascination by the middle/upper class, predominantly white tourist. In some rare instances, the “subjects” speak for themselves with their thoughts, insights and feelings, unedited – shared by way of film. Such is the case in the understated masterpiece “Cannibal Tours” in which the interview of a village elder by the name of Camillus is woven throughout the film. Director Dennis O’Rourke (now deceased) communicates the commodification of human interactions (and relations) by simply filming people in their natural state. The raw honesty captured, in particular the thoughts of Camillus (unknown – 1987), is so tender and veracious, the film is almost unbearable to watch. Feelings of confusion, discontent and frustration as felt by the local native people are transparent; the superiority and ignorance of the tourist, demonstrated in effortless candour, is ugly and biting.
“The commodification of human relations is highlighted through such photography of the locals, whereby the tourists (‘equipped with their essential “weapon”-camera’) assign monetary values to the interactions with the locals by payments. This action also introduces the element of power inequality between tourists and the natives, whereby the tourists are viewed as the one with monetary power, and the power to ‘control’ the locals, even to the extent that the locals, in the attempt to meet the tourists’ expectations, will alter certain elements of their cultures or rituals just to cater to the tourists’ likings. Through such examples, the notion of ‘re-colonisation’ can be seen whereby the whites (tourists) are seen as the wealthy and powerful group, whereas the locals are seen as the powerless with little wealth, that they have to rely on the money gained through tourism to keep their economy going.” — Commodification of culture and human relations [Source]
Although the documentary is filmed in Sepik River in Papua New Guinea (released in 1988), almost 30 years later we can recognize parallels. Note the scrappy Coca-Cola truck situated in the village (27:20). Just as Coca-Cola, having conquered the globe, has ventured into isolated jungles in the quest to unearth new untapped markets (as market share must grow indefinitely), industrialized/globalized and parasitic capitalism, having also conquered the globe, must also find new markets. As a response to this predatory economic system, we witness the targeting and sophisticated seduction of the last peoples remaining in isolation – within pristine natural settings, ripe for commodification. Note the face-painting (formerly reserved for traditional ceremonies), turned into a marketing component and an exotic novelty for the Euro-American tourist. Today, Indigenous peoples are rapidly abandoning their enviable subsistence economies – in exchange for impromptu, makeshift markets on the airstrips as the wealthy tourists descend. In a desperate attempt to sell their wares, they are in pursuit of the greenback – the greenback, backed by nothing.
“[A] Luxury top class tourist lodge with opportunity to encounter Achuar culture” — Trip Advisor Website
One could argue that since the filming of this documentary, the Euro-American has become more enlightened, with ecotourism NGOs and managers more cognitive of “politically incorrect” behaviour. Yet New York Times art critic Ken Johnson disagreed with such an assumption. Johnson once stated that if Voltaire were still around to tell the story of globalization, two of his principal character types would be “the enlightened, transnational citizen of the world and his imbecilic twin, the tourist.” It is crystal clear which character type the movie Cannibal Tours captures, yet what is not clear is the fact that under the system of industrialized capitalism, in tandem with Western ideologies of privilege and consumerism sweeping the globe, the choice of which type of traveller one wishes to emulate has already been decided.
“O’Rourke’s camera shoots the whole of a social relation that is taking over the world, the relation between the seeing and the seen. This double anthropology subtly shows how connoisseurship and condescension are linked, and how little the Western tribe of tourists understand their own culture.” — Camera Work Website
Cannibal Tours – Dennis O’Rourke’s 1988 documentary (Running time: 1:08:06)
“The desire for profit without exploitation runs so strong, like that for ‘true love,’ even intellectuals can trick themselves into finding it where it does not exist, where… it can never exist.” — Cannibal Tours by Dean MacCannell
Consider the following study notes on Posada Amazonas eco-lodge, built in 1998. It is owned by the Indigenous Ese-Eja community of Infierno (Peru) in partnership with Rainforest Expeditions:
“[A] capitalist mindset has not only been introduced to Infierno but […] it also in some ways has been imposed upon them… this paradigm shift among community leaders whose conversations now include discussions of cost benefit analyses, product quality control, and marketing niches. The ethnographic literature also suggests a connection between ecotourism and the adoption of the Ecologically Noble Savage paradigm… this paradigm shift stemming from the commodification of the rainforest where the previous practical traditional use has been transformed into an instrumental tool for conservation and commodification for sale…. [There is] evidence not only of the adoption of the Ecologically Noble Savage stereotype in the Community, but the people’s active appropriation of it.” [Source: Take a Picture with a “Real Indian”: (Self-) Representation, Ecotourism, and Indigeneity in Amazonia, 2011]
In other words, evidence suggests that today, many formerly isolated Indigenous have learned (taught via the Euro-American) to successfully exploit the West’s idea/stereotype of the “ecologically noble savage” and effectively manipulate the tourists thereby fulfilling the exact function of branding and marketing agencies. In effect, the ecologically noble savage persona/stereotype is a growing commodity created specifically for foreign consumption, via ecotourism.
Kapawi: A Gift of Debt
“Neither the travel company nor the Achuar made a profit, and in 2008 Canodros transferred ownership of the lodge back to the Achuar. The future of this eco-jewel is now at risk.” [Source]
“Allí está el progreso, confía, sin embargo, por ahora extrañan el aporte mensual que Canodros les entregaba puntualmente hasta el 2007, por el arriendo de su territorio.” — April 18, 2010
“It has been enormously successful as a social experiment, and as a means of attracting external funding for conservation, health, communications, transportation and education, but not as a money-making venture….” 
According to a World Bank resource document (written by Nature Conservancy in partnership with USAID), the Kapawi development commenced with a stunning initial investment of USD $1.8 million by USAID.
While the document states clearly that “logging, oil exploitation and intensive agricultural projects had not been developed in the area when the Kapawi project was initiated in 1994 (Koupermann, 1997),” it is also quite clear from existing documents that many Achuar were convinced/came to believe that the ecolodge was the only way forward if the tribes were to resist oil development from destroying their communities.
“As my Achuar friend Domingo Peas said, ‘We are not business people, we never did it in the past… but we must learn in order to protect our territory and our forest,’ says Paulina Rodriguez, operations manager of the Kapawi Ecolodge and Reserve.”
There is no doubt that the descriptive and emotive text coupled with the sensual, prototypical rainforest imagery (utilized to “sell” Kapawi) conveys to the audience that it is only by way of ecotourism, and ecotourism alone, that the Achuar can continue their mission of conservation. This is in stark contrast to the fact that the Achuar practised truly sustainable conservation for centuries before colonization began only decades ago. This constructed message is also in stark contrast to the fact that tourism has greatly contributed to and continues to exacerbate an ever accelerating planetary climate crisis.
According to the El Universo newspaper (ironically founded by El Universo heir Perasso who conceptualized the Kapawi development with Kouperman):
“Pachamama, a vital ally: Pachamama Foundation, dedicated to accompany the Indigenous peoples in defense of their territory, is supporting the tourism operation in Kapawi since its inception eleven years ago. ‘We will continue to work with them when they take control of the ecolodge, for which they provide training and alternatives for sustainable development,’ said Belen Paez, executive director of the Ecuadorian arm of this entity headquartered in San Francisco (California, USA). In addition, the German Reconstruction Bank allocated 3.5 million euros (about $ 4.9 million) to the sustainable development of the Achuar people, a portion of which will be for Kapawi.” [El Universo, October 21, 2007, Source. Emphasis added.]
It is not clear where or how the 3.5 million euros designated to the sustainable development of the Achuar people (a portion for Kapawi) by The German Bank for Reconstruction (Kredietanstalt für Wiedraufbau – KfW) was spent … or how it was/is to be re-paid. [Note that the bulk of this loan appears to be for “the zoning and protection of Indigenous territories, via Fundação Nacional do Índio (FUNAI) applied in the framework of ‘debt-for-nature swaps’ (e.g., in Ecuador).”] It is critical to note that the normalized concept of “debt-for-nature swaps” – “offered to” the very resource rich/poverty stricken states who have suffered under centuries of colonization and gross exploitation – must be considered the most nefarious of injustices. [From 2004-2011, KfW funded €3.58 million for the Tropical Forest Conservation Morona-Pastaza project in partnership with the Ministry of Environment and the Nacionalidad de los Achuar en Ecuador (NAE). Source]
“The western economy has eroded the traditional economy. An example is in the sale of chichi [a homemade drink]. Now, many Achuar are less inclined to work or support each other without pay.”
The Kapawi development appears to have transitioned from a Western-perceived independence and freedom, to a global and very real indebtedness, liability and perpetual servitude. Considering THAT the results mirror our very own entrapment within the industrialized capitalist system, it is safe to assume that this was the plan from inception.
“With up to 45% of their total income coming from direct employment in Kapawi and a further 21% deriving from handicraft sales (Rodriguez 2000:3), ecotourism is now a vital factor in the local economy. The problem is that while the community may eventually be able to control the enterprise, it has no control over the market. If Canodros, the company managing and financing Kapawi, with its experience and connections in the travel business, cannot bring in the tourists it needs in order to break even, it is unlikely the Achuar will be able to, especially when faced with growing competition from other operations in the region and in neighboring countries.” 
It is publicly stated of the Kapawi development that “the initiative’s board is composed of five people – representatives of Achuar communities both from the province of Pastaza and from the province of Motona Santiago, and a President of the Achuar Nation of Ecuador (NAE) – all of whom are Achuar. The board meets every six months to carry out an analysis of the project.” [Dec 20, 2012] However, again, the reality appears to be somewhat different.
“Mr Crespo is also on the board of the Kapawi Lodge, an internationally famous, pioneering tourism project. Deep in the Ecuadorean Amazon, rainforest warriors from the Achuar people now manage a luxury ecotourism resort, supported by the board.” World Finance Website
On The Business Year website, it is disclosed that economist and director general of Analytica, Ramiro Crespo, is currently Vice-President of the Paideia Foundation and Director of the Kapawi project. [“After receiving a Bachelor’s degree from the University of Maryland, Ramiro Crespo went on to pursue a Master’s in Economic Development at Georgetown University. He was an economic commentator for four years at Radio Bolívar. In addition to holding the position of Director General of Analytica, he is currently Vice-President of the Paideia Foundation and Director of the Kapawi project.” The Business Year – October 2012 | Bio]
Analytica is an investment bank in Ecuador specializing in debt restructuring, research, mergers and acquisitions, and trading. Analytica also sponsors a university in Quito, Universitas Equatorialis, offering degrees in environmental engineering, with Fundación Natura, the local chapter of the World Wildlife Fund.
“Analytica is among the hundred most important companies in the world in 2010 according to British magazine World Finance. Recognition ‘World Finance 100’ list rigorous nomination and selection, Analytica places with companies like Apple, BMW, ING Bank, Citigroup, Coca-Cola and Toyota. Between 35 institutions worldwide including HSBC, Deutsche Bank and Citigroup, Analytica is the only company in the list of a country in Latin America specializing in financial services. The merit of the professional team of Analytica evidence the increasing sophistication of regional financial sector. The premiere was announced in Davos, Switzerland, during the World Economic Forum meeting held in late January 2011. The annual list of the best companies and individuals in the year, ‘World Finance 100’ accompanies the publication of the World Finance Magazine, January / February 2011, essential source for global investors with its look to emerging markets.” Analytica Website
The amount of debt that Kapawi has incurred (so it appears) could be staggering even by Western standards. Consider that Pachamama administers Aerotsentsak, the airline corporation created, operated and eventually to be owned by FINAE. The costs associated with maintaining an airport, airplanes and an airstrip, even if small, must be intense. What of the original loan ($1.9 million) by USAID? What of the money invested by Conodros Tourism Corporation? What of the 3.5 million euros allocated by the German Bank for Reconstruction (KfW)? Was this withdrawn as initially agreed upon when the project was “given” fully to the Achuar approximately four years ahead of schedule? [“After this period, Canodros will withdraw all investment and the Achuar will manage the entire operation.”][Source] As part of the contract that would allow Canodros to transfer full ownership to the Achuar four years earlier than originally agreed upon, Conodros agreed to create a two-year trust fund and pay for extensive upgrades/renovations.  That Conodros would invest a further substantial amount of money in Kapawi – in order to terminate a contract – suggests that ending the partnership, even at a significant cost, was still a far better business transaction than maintaining the contract for four more years.
A sad irony is that the bulk of the monies received  from the Kapawi development (before being “given” full ownership) were spent on the never-ending maintenance of the airstrip and the school/education (“The School of Ecotourism”). Further, for four full years, the little monies allocated to the Kapawi communities were taken by one family. [“Because of the poor use of funds (40% for the community of Kapawi), and because of people who took advantage of the Achuar trust, good faith and naiveté, there is money [missing] from four years, and no one knows how or on what it was spent.”][Source]
“Meager profits flow back into the surrounding Achuar communities, which have been able to build schools; they allow lodge guests to visit.” – Travel and Leisure
Today Kapawi is desperate to increase the volume of wealthy tourists, whom they are now dependent upon. New high-end excursions that added to the resort’s itinerary include “Private Canoe River Cruise by Candlelight,” “Romantic Ceremony at Kapawi,” “Achuar Wedding in the Community,” and the “Natem Ceremony.” [Natem ceremony: “Interestingly, a day before, the shaman mentioned that he is now a catholic, which is [an] oxymoron.” Source]
It would appear that, tragically, the Achuar Indigenous peoples (among countless other Indigenous communities no doubt), in good faith yet via coercion, have inadvertently subjected themselves to loss of full control over their territories. One must contemplate how these massive bank loans are secured, considering the only asset (albeit most valuable) the Achuar could offer as guarantee would be pristine rainforest/land. Through heavy debt and financial obligations and a relatively new, strategically developed dependence on the global economy (via the necessity for an infinite stream of wealthy foreign tourists), Indigenous communities now participate in the continued colonization, or in the case of REDD (the UN’s Reducing Emissions from Deforestation and Forest Degradation program), the neocolonialization of Indigenous resources and people.
“Colonial Mentality” critics argue that “people, once subject to colonial or imperial rule, latch onto physical and cultural differences between the foreigners and themselves, leading some to associate power and success with the foreigners’ ways. This eventually leads to the foreigners’ ways being regarded as the better way and being held in a higher esteem than previous Indigenous ways. In much the same fashion, and with the same reasoning of ‘better-ness,’ the colonised may over time equate the colonisers’ race or ethnicity itself as being responsible for their ‘superiority’…. [I]mportation or continuation of cultural mores or elements from former colonial powers may be regarded as a form of neo-colonialism.” [Source]
“As profit outweighs protection, the sustainability of nature is rewritten as the sustainability of capital; the protection of nature is inverted to be the protection of profits; and the morality of democratic multigenerational planning is transmogrified into the pursuit of competitive advantage in the free market of nature.” Managing the Other of Nature: Sustainability, Spectacle, and Global Regimes of Capital in Ecotourism [Source]
Although it is said (by NGOs and foundation-financed academia) that eco-tourism projects such as Kapawi were conceived as a means to employ the Achuar and to provide revenue to combat the pressures of multinational corporations, one must wonder how this would in fact keep the multinationals at bay, then, or today. Of course, NGOs were not about to say back then what they will not say today nor will say in the future: that the key reason for involvement is ultimate control of the land and soft-power colonization of the people with their integration into the industrialized capitalist system. Like the multinationals, corporate NGOs also froth at the mouth over the prospect of exploiting these same territories – the NGOs financed by the very same multinationals, via tax-exempt foundations. Like circling vultures, the rapacious capitalists – even the self-proclaimed “compassionate capitalists” – leave no stones unturned. As discussed prior, if those in power of vulnerable states do not walk the delicate tightrope of somewhat satisfying the insatiable system, they will soon face the consequences of the West taking what they will not give willingly. Nature finds herself surrounded by predatory capitalist pathology.
“An insider who is employed by a leading green group explained to the journalist Johann Hari the motivations: ‘It’s because they will generate a lot of revenue this way. If there are national targets, the money runs through national governments. If there are subnational targets, the money runs through the people who control those forests – and that means TNC, Conservation International and the rest. Suddenly, these forests they run become assets, and they are worth billions in a carbon market as offsets. So they have a vested financial interest in offsetting and in subnational targets, even though they are much more environmentally damaging than the alternatives. They know it. It’s shocking.'” — Some Key REDD+ Players
Consider that if on average there are 1,000 visitors at Kapawi per annum (a number cited in several documents), at an average rate of US$3,000 per tourist, this equates to a revenue stream of $3 million per year. Now consider there is no mortgage, no property tax, no utility bills. One must contemplate why there is no profit. After lawyers, consultants, auditing technologies, eco-services, audits, environmental impact assessments, marketing agencies, advertising, tourist agencies, teachers, biologists, experts, accountants, engineers, travel expenses, one must contemplate how much of this income finds its way back to imperial states versus how much remains in the community. The answer is likely a reprehensible one that few wish to acknowledge.
While on the surface, CBE (community‐based ecotourism) projects support traditional knowledge and cooperation, in real-life, Indigenous communities are told they must be competitive as international tourism is pushed as imperative to survival along with other free-market prescriptions. Ultimately this amounts to cultural assimilation – or annihilation. As yesterday’s missionaries instilled the fear of God, today’s modern-day missionaries instill the fear of operating losses. Further, as Lebanese-Australian professor Ghassan Hage (Future Generation Professor of Anthropology and Social Theory at the University of Melbourne) demonstrates, accumulation of capital underpins an ideology of race, in which multiculturalism works best when citizens yearn and strive to achieve Whiteness. 
Considering that foundations such as Rockefeller et al strategize for the protection/expansion of hegemonic power decades in advance, one could reasonably hypothesize that community-based ecotourism was developed and incremented as a deliberate stop-gap measure to control rainforests (via said protection) until a solid economic system/infrastructure for the commodification of all nature was firmly in place. Although such a theory may seem a bit far-fetched, it is not inconceivable considering foundations and “think-tanks” lead in the intense study of, and shaping of, behavioural change. The time involved in commercializing all aspects of society until saturation was achieved amongst the populace (ensuring tomorrow’s “consumers” would submissively acquiesce to an ideology of mass-commodification and privatization) would have been well-understood by foundations and think-tanks alike. Considering the 21st century explosion of land grabs, in tandem with the race to privatize and commodify the Earth’s remaining commons with little focus remaining on ecotourism, such a theory is deserving of further investigation.
DIRECT ACTION –THE ONLY TACTIC THAT HAS EVER WORKED
And although Americans, passive by decades of conditioning, may believe that integration into the industrialized economic system may be the only “solution” against the short-term “temptations” that present themselves when multinationals arrive to plunder for the First World, further reading tells us that the Achuar have far more effective methods than we do. Consider the blog post on February 28, 2008 written by a Kapawi tourist. In the post, the author writes that “Recently, Ecuador’s Minister for Energy arrived here in Achuar territory. He was accompanied with armed men and came representing the Burlington oil company to make an ‘offer’ to buy the Achuar’s land for oil development. The Achaur swiftly refused the deal and to prove their point, kidnapped the Minister for several days before returning him to Quito unharmed. The story went unreported in the national press.” This is not an uncivilized act (as both the colonial and modern-day missionaries would have you believe), rather, it is a no-nonsense act of self-defense. Despite the access to information made possible via the internet, similar success stories of true direct action that are truly effective continue to be grossly marginalized if not censored altogether in most all media. [June 7, 2013: Colombian guerilla group holding Canadian mining executive hostage takes aim at Ottawa; August 27, 2013: Kidnapped Canadian mining exec freed by Colombian rebels (“Last month, Toronto-based Braeval Mining Corp. said it was pulling out of Colombia.”)]
Further, the Achuar’s neighbours to the north, the Targaretti tribes (in the central Ecuadorian rainforest) have managed to stay isolated from industrialized “civilization” (industrialized civilization being the most uncivilized way of living that has ever existed). The Targaretti are the last tribes in Ecuador to refuse contact with Western civilisation and continue to live a traditional and nomadic way of life. One could argue that this tribe has no means of protecting/obtaining legal claim to their ancestral lands (because they have no monetary means of obtaining legal representation, etc.) and that this fact leaves them in a most precarious position, unable to defend themselves against the bulldozers and oil companies who are now encroaching upon their lands. Yet, the simple truth of the matter is that the Targaretti peoples fully understand what privileged Euro-Americans collectively refuse to acknowledge: the state only fears what it cannot control.
“On the one hand, eco-tourism has been presented as a negotiated response to the imperatives of ecological preservation within an ecocidal system of global capital. On the other hand, it is an insidious and largely unsuccessful attempt at articulating the social misery of global capital with(in) distinct cultural and environmental limits.” — Kerala: Exploring Future Frontiers in Tourism Development, 2000 [Source]
 Paper: Community-Based Ecotourism in Ecuador and Its Contribution to the Alleviation of Poverty
 As part of the agreement to transfer the Kapawi ownership early, at the end of 2007 Canodros committed to create a trust fund that would hold autonomous assets of US$296,512 with CEKSA (Complejo Ecoturistico Kapawi S.A.) as the beneficiary. This trust was to cover the working capital, the air transportation operation and the payment of labour. The trust fund was to last two years until December 2009 with any funds not dispersed being transferred to CEKSA. As well, Canodros S.A. committed to the reconstruction of the facilities. This additional investment was reported to be US$748,056.05. Reconstruction included new cabin foundations, roofs, complete renovations of bathrooms, repairing the boardwalk, and an updated/improved sewage system. The main assets for Kapawi were also replaced. This included canoes, outboard motors, refrigerators, freezers and kitchen equipment. As well, an update and improvement of the photovoltaic system was undertaken that would allow for a savings of 1500 diesel gallons per year. (The October 2001 appraisal valued Kapawi assets at US$1,036,690 (infrastructure US$826,034; equipment, furniture and household goods: US$210,656.)
 Kapawi development income according to a 2003 report published in 2005 (prior to the Achuar being “given” the establishment): (US funds)
- The income from the $10.00 per guest fee that went directly to Achuar territory based on an average 1,800 tourists amounted to an average of $18,000 per year
- The income from the monthly rent/concession fee as per agreement by Canodros Tours was approximately $3,400.00 per month which amounted to about $40,000 per year. [This amount was renegotiated and increased to a higher amount in the midst of the contract when the Indigenous noticed a substantial increase in tourists with no increase in payment.]
- The estimated annual income to Achuar from Kapawi was approximately $58,000 and broken down as follows:
- 40% ($16,320) to one community: Kapawi (10 Quichua & 13 Achuar families)
- 40% ($16,320) to one association: Amunday Association of six communities
- 5% ($2,040) to FINAE for administrative costs
- 15% ($7,120) shared among 53 Achuar communities
The community of Kapawi spent their money (40%) on:
- Maintenance of the 800-metre airstrip through manual labour (“work that never ends”).
- Health: In case of emergency, such as a bad case of malaria, funds are offered, 50% as a loan, and 50% as a donation.
- Education: $80 per month. The School of Ecotourism in the community of Kapawi can be reached in 50 minutes by canoe from the lodge. They use funds to buy books, pay teachers, and for transportation. [It is not clear who the teachers (teaching tourism) actually are. It is unlikely that the teachers are Achuar.] In this document, Cristina Serrano of Canodros Tourism is cited as the leader/representative of the Ecotourism School.
The community of Amunday Association spent their money (40%) on:
- $150 monthly to two communities
- $100 monthly to three communities
- $30 for education in the School of Education
 Ghassan Hage, expanding on Pierre Bourdieu’s theory, theorized on the notion that multiculturalism is a “field of accumulating whiteness,” adding that multicultural cohesion exists primarily when Black and Black bodies gain cultural and symbolic capital – by accumulating Whiteness. [White Nation: Fantasies of White Supremacy in a Multicultural Society] Hage aligns a desire for cultural capital with a yearning to accumulate Whiteness, which he ardently differentiates from being White: “‘Whiteness’ is an everchanging, composite cultural historical construct. It has its roots in the history of European colonisation which universalised a cultural form of White identity as a position of cultural power at the same time as the colonised were in the process of being racialised…. As such, no one can be fully White, but people yearn to be so. It is in this sense that Whiteness is itself a fantasy position and a field of accumulating Whiteness.”