September 23, 2015
Walk the Walk
On September 21, 2014, the day of the so-called People’s Climate March, the #WalktheWalk campaign twitter account (@weareherenow) belonging to New York City public relations firm Purpose Inc., had a mere 167 followers (see screenshot below).
Yet, the screenshot below (September 20, 2014) clearly documents the #WalktheWalk hash tag shared (“tweeted”) by none other than the twitter account belonging to U.S. president, Barack Obama. [@BarackObama: “Say you’re ready to #WalktheWalk on climate change.” “—I— #WalktheWalk on climate change.”]
It is necessary to contemplate how the president of the United States would share and promote what was intended to become a powerful marketing meme that with a mere 167 followers, had yet to make any impact whatsoever.
For Purpose Inc. (a for-profit public relations venture created by the co-founders of Avaaz), there was no necessity to build any momentum at all in order for their social media campaign to become a “success”, due to the fact that they were already part and parcel of the elite establishment from the very onset. (The first tweet from the #WalktheWalk account was on September 14, 2014. As of September 25, 2014, there were 286 tweets in total.) Foundation funded “progressive” media (in the example below, Common Dreams), as per usual, was utilized to launch and promote the campaign. The usual suspects, comprised of entities such as the TckTckTck twitter account, UNFCCC Executive Secretary Christiana Figueres, and Desmond Tutu, were amongst the first to tweet #walkthewalk.
For Immediate Release
Wednesday, September 17, 2014 – 5:00pm
Thousands To #WalkTheWalk Online During Historic Climate March
UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu, Celebrities and Other Notables to Join Supporters Across The Globe in Videos Walking to Urge Climate Action
**VIEW VIDEOS HERE: http://www.walkforclimate.com/**
New York, NY — As hundreds of thousands of people head to New York City this week to join the People’s Climate March this weekend, many more from around the world will be marching along with them across the internet.
“Politicians, Fortune 500 companies, large NGOs, as well as influential leaders such as UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu and other celebrities and notables to be announced, are joining in to spread the word and walk alongside thousands of other demonstrators both on and offline. Ikea will be calling on their global staff to #walkthewalk, and will be demonstrating public solidarity by changing their website banner leading up to the march.
#WalktheWalk is an ownerless, open-source social media campaign that provides a highly visual, easy, and personal way for people around the world who can’t be at the march or who want to take dynamic action online, to be at the march in spirit and send a message to world leaders that they care about climate change and want to see real action. It’s also a way for world leaders themselves and other high-profile individuals to express solidarity with the citizen effort. [Emphasis added]
The campaign officially kicks off Wednesday, September 17, and will run through the UN Climate Summit.
For more information please go to: http://www.walkforclimate.com/
The full press release (by Fitzgibbon Media) can be accessed here. ** [Domain expired: See archive page: https://web.archive.org/web/20140918001056/http://www.walkforclimate.com/]
To clarify, #Walk the Walk is a campaign of Here Now.
Here Now circles back to Purpose.
To further illustrate the fatuous aspects of the #Walk the Walk campaign regarding our ongoing environmental problems, consider the action of “Hop the Scotch” in response to the dire warning in 2012 by top Russia scientist, Natalia Shakhova, one of the world’s foremost experts on methane hydrates:
“The total amount of the methane (CH4) in the current atmosphere is 5 gigatons. The amount of carbon preserved in the form of methane in the East Siberian Arctic shelf is approx. 100’s-1000’s gigatons. Only 1% of this amount is required to double the atmospheric burden of methane (which is approx. 23x more powerful than CO2). There is not much effort needed to destabilize just 1% of this carbon pool considering the state of permafrost and the amount of methane currently involved. What keeps this methane from entering the atmosphere is a very shallow water column and weakening permafrost which is losing its ability to serve as a seal. It could happen anytime.”
Then consider that when CO2 Levels Doubled 55 Million Years Ago, “global temperatures rose by 5 degrees centigrade – all in the space of about 13 years.” [Source]
Since the 2012 interview with Shakhova, in August, 2014, it was discovered that hundreds of methane plumes are erupting along the east coast. And policy makers in tandem with NGOs and their branding executives urge the public to “Hop the scotch”? It appears that Sept 21, 2014 marked the day that 1984 and Brave New World finally collided. Surely something is amiss. It is glaringly obvious that Avaaz, Purpose and their financiers believe Americans are beyond stupid. Yet all signs point to the fact that they were sadly correct, since in response, Americans applaud.
TckTckTck remix: WalktheWalk
In the second paragraph, the description of #WalktheWalk as an ownerless, open-source social media campaign” echoes, almost verbatim, the TckTckTck campaign launched prior to 15th Conference of the Parties (COP 15) to the United Nations Framework Convention on Climate Change (UNFCCC) in 2009. The TckTckTck campaign was created by one of the largest advertising agencies in the world (HAVAS) in collaboration with the United Nations. Upon the launch of the media campaign on September 8, 2009, the Havas press release identified Avaaz, 350.org, Greenpeace and Oxfam (founding NGOs of Global Campaign for Climate Action) having partnered with many of the world’s largest multinational corporations such as EDF and the Virgin Group. Hundreds of NGOs would “sign on” and partner with the tcktcktck.org website and the TckTckTck open-source media campaign. By December 2009, the tcktcktck umbrella (over 200 NGOs) and its strategic/calculated weak messaging (a “fair and ambitious agreement”) would successfully come to dominate COP15 and strategically drown out the most radical positions put forward (specifically, by Bolivia and the G77) that the world so desperately needed, deliberately and knowingly sentencing whole nations to certain death.
Jump forward 5 years to September 2014 to the TckTckTck remix: WalktheWalk. The 3-syllable catchphrase, like the 3-syllable TcTckTck campaign is custom-made to feed and flourish a media-induced hypnotic trance — more commonly recognized as the stupefied Euro-American psyche.
Tweets from so-called “leaders” of a now synthetic environmental movement demonstrate how the strategic creation of memes such as TckTckTck and WalkTheWalk, are created with the intent and ardent anticipation that the said meme will successfully penetrate and infest all aspects of mainstream forms of vacuous protest:
Below video (running time: 0.39): Citizens are incited to perform as “ticking” human clocks for the branding-building of TckTckTck. [Climate Justice rally on Parliament Hill, Ottawa, Ontario, Canada, October 24, 2009, International Day of Climate Action]:
Video (running time 1:00) In a corporate culture consumed by celebrity fetish, celebrities are most always utilized to citizens to accept and embrace symbolism, TckTckTck – Oxfam Climate Change Campaign (Uploaded on Sep 2, 2009)Below content and video (Millions Walked , running time: 1:30) at Upworthy (incidentally co-founded by Avaaz co-founder Pariser) is intended to compel citizens to “WalktheWalk” via the phrase “Watch some celebrities show you how they walk. It actually matters.” The Upworthy content cites text from a transcript released by Moment for Action (launched September 23, 2014), a collaboration of many participating NGO’s and foundations. Partners include but are not limited to United Nations, Natural Resources Defense Council (NRDC), Leonardo Dicaprio Foundation, Avaaz, WWF, Sierra Club, Amazon Watch and Carbon War Room.
“It’s time to do more than just talk about climate change. Watch me #WalkTheWalk. http://goo.gl/0W16io @Greenpeace@greenpeaceusa – Kumi Naidoo, Sept 20, 2014
Six years after the global TckTckTck campaign, it must be considered par for the course that Kumi Naidoo, executive international executive director of Greenpeace International and then chair/president of the TckTckTck/ Global Campaign for Climate Action (GCCA) would take a leading role in the unveiling and promoting of the 2015 WalktheWalk campaign:
Above screenshots represent just 2 two of Naidoo’s twitter posts being re-tweeted by various creative directors, special advisors and CEO/founder of Purpose Inc. The Naidoo tweet was “retweeted” 21 times and designated as a “favourite”14 times, with 2 twitter users having “asked not to be shown in this view”.
Purpose Inc: Entrenched in the Democratic Party
“Josh [Hendler] joins Purpose after having worked at the intersection of social good and technology throughout his career. His sweet spot is technology leadership roles in politics, having served as the technology chief for the Democratic National Committee and Organizing for America. During the 2008 campaign, he was a consultant to the Obama campaign, managing technology for distributed organizing efforts.” — Purpose Welcomes Josh Hendler as New CTO, September 15, 2014
“Henry [Donahue] spent most of the 1990’s on the road as a fund-raiser and consultant for local and national Democratic political campaigns, including U.S. Senators Jay Rockefeller (D-WV) and Ron Wyden (D-OR). He has worked for progressive candidates in New York City, Tennessee, Massachusetts, North Carolina, South Carolina, Indiana, Kentucky, Missouri and Kansas.” Purpose Website – Meet the Team on a Mission
The above screenshot /meme created by Purpose Inc. (under the guise of “Here Now”) makes clear that the job of Purpose Inc. is to ensure Barack Obama is seen in a most a favourable, positive and charming light and as a champion on “clean power”.
It is only by observing the relationships of the individuals that have worked toward the success of this meme, that we can understand the dynamics of the campaign. Dynamics that demonstrate a strong alliance between two key parties: Purpose Inc. and the US Democratic Party.
Naidoo’s tweet (as shown in the section above), is “re-tweeted” and shared by a multitude of Purpose Inc. staff, CEOs and participating organizations with many having prior or ongoing involvement with the US Democratic Party:
- Tara McGowan: director of digital for: Priorities USA (The Hillary Clinton presidential campaign), Purpose Inc., Barack Obama (The Obama campaign‘s rapid-response team), and broadcast associate at CBC 60 Minutes. In addition, McGowan was hired to assist hedge fund billionaire Steyer with numerous campaigns
“Digital ads explicitly appealed to voters who may not have considered themselves especially climate-conscious. At a post-election briefing for Steyer on Wednesday, digital strategist Tara McGowan showcased a series of Web ads beginning with the text: ‘I’m no environmentalist …’ In each case, the sentence ended with something like: ‘… but droughts are ruining my farm’ or ‘… but science doesn’t lie'” — Inside a green billionaire’s Virginia crusade (Tom Steyer), Politico, 11/11/13
- Jeremy Heimans, CEO of Pupose Inc. Co-founder of Avaaz, GetUp and AllOut. [Video: The Art of Manipulation: Brought to You by Avaaz, Purpose Inc. & 350.org] Heimans promotes the hashtag #newpower, and is his own biggest fan
- We Are Here Now (a project of Purpose): “All over the world people are taking heroic action to save our climate. But a fight this big needs a breakthrough. Here now – everything changes.”
- Robert Jay Ross, special advisor to the CEO of Purpose Inc. (Heimans). US Executive Director of Child Is Innocent a non-profit providing “leadership training to children living in Northern Uganda.”
- Jennifer Edwards (tagline: “Champagne and Campaigns”), Digital Strategy Consultant for Purpose Inc, Sierra Club, The National Council of La Raza and Organizing for Action Digital (https://www.barackobama.com/)
- Mercedes Gutierrez, head of sustainability at Ikea Spain
- Galit Gun, senior strategy director at Purpose Inc., former global campaigner and founding staff member at Avaaz
- Neeraj Narayan, regional director, South Asia, Nike Inc.
- Santiago Gowland, general manager for The Nature Conservancy, Latin American Region
- Radu Dumitra?cu, communications specialist at Ikea Foundation
- Hannah Kreiswirth, creative director at Purpose Inc.
Above screenshot: Sept 19, 2014 tweet by Maggie Aker, Strategist at Purpose Inc.: “Well this is an adorable shuffle from @MarkRuffalo, esp since it’s for our climate. Who will #walkthewalk next?” This tweet was retweeted/favourited by both Anna Jane Joyner, Climate Strategist at We Are Here Now and Purpose Inc.
“As a consultant for the Here Now campaign initiated by the innovative team at Purpose, Anna is part of a group testing new story-telling techniques for discussing climate change with evangelical Christians and other difficult-to-engage audiences.” — January 6, 2015, Source
Above screenshot: @TckTckTck, Sept 18, 2014: “We are a part of the biggest climate march in history. Show us you #walkthewalk on climate change too: http://bit.ly/1qNnY17”
As demonstrated in the above screenshots, TckTckTck took a leading role in promoting this particular campaign. As well, the non-profit industrial complex (NPIC), fully exploited 350 board member Naomi Klein’s book launch of “This Changes Everything” blanketing the virtual sphere in catch phrases utilizing and playing off of this meme. The above screenshots which read “to change everything, we need everyone” and “here now – everything changes” are prime examples.
Photo: The Broadbent Institute’s Training and Leadership program
The Purpose Inc. We Are Here Now twitter account follows the twitter accounts of Purpose Inc., United Nations, IKEA, WWF, Barack Obama, Barack Obama Action Committees/Official Organizing for Action (OFA CA, OFA CO, OFA VA, OFA TX), Energy Action Coalition, RAN, the Broadbent Institute , Next Gen (Tom Steyer), Tom Steyer, Greenpeace, UN Foundation, Sierra Club, TckTckTck, Climate Reality (Al Gore) 350.org, 350.org divestment groups, Bill McKibben, The Syria Campaign (destabilization/demonization campaign), and many more of influence.
Those of influence include Paul Hilder, co-founder of Avaaz who now serves as executive director of Here Now. [Hilder background]
The account also follows Tim Dickson, the co-founder of the Syria Campaign, who is also founder of the aforementioned Groundswell Communications. Dickson’s contribution to the Democratic Party is most extensive dating back to 1980. Dixon, former senior political strategist for two Australian prime ministers, now serves as the managing director for Purpose Europe. [Dixon bio]
Avaaz and Purpose Co-founder Jeremy Heimans has made the vision of for-profit Purpose Inc. clear from inception:
Vision: “Purpose is a global initiative that draws on leading technologies, political organizing and behavioral economics to build powerful, tech-savvy movements that can transform culture and influence policy… [Purpose] creates 21st century movements. We look for ways that movements can help solve major global problems. To do this, we work with some of the most exciting players in the new green and social economy to help them get to scale faster and some of the world’s biggest brands to mobilize their consumers for significant social impact….” [Further reading on Purpose: Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War | Part II, Section II]
That goal continues to be expanded upon in an Orwellian manner with corporations now utilizing CSR [corporate social responsibility] to evolve the brand by empowering their customer (“prosumers”) to become activists:
“On Thursday, November 20th, the Social Innovation Summit held its bi-annual conference in the San Francisco Bay area. The summit brought together some of the most influential innovators and leaders in the business and social impact communities. Representatives from Google, Facebook, PwC and others came together to share and discuss new models businesses can use to transform communities and inspire action. Purpose’s very own Senior Strategist, Max Steinman, moderated a discussion entitled ‘The Rise of the Activist Brand.’ The panel explored how brands are evolving their CSR [corporate social responsibility] efforts by empowering their advocates to become activists.” [Source]
Above @weareherenow screenshots: The promise of perpetual economic growth for corporate America is key
TckTckTck – “How to Herd Cats”
In 2009, global civil society was cleverly seduced into sleeping with the enemy via the TckTckTck campaign. [Further reading: EYES WIDE SHUT | TckTckTck exposé]. In 2014, not one to learn from the past, civil society, would yet again sleep with the enemy. GCCA, an initiative that began in Bali (2007) with a $300,000 funding commitment from the Quebec government, is a “coalition of twenty key international organizations” including Avaaz, 350.org, Greenpeace , Kofi Annan’s Global Humanitarian Forum, OXFAM, WWF, World Council of Churches, Union of Concerned Scientists, Equiterre, Global Call to Action against Poverty (also co-chaired by Kumi Naidoo), and the Pew Environment Group. [Source]
While GCCA/TckTckTck working hand in hand with 350.org, Avaaz and Greenpeace undoubtedly far surpassed the United States United Nations expectations for the 2009 TckTckTck campaign, it would repeat a similar stunning performance for the United Nations just 5 years later with the popular 2014 Peoples Climate March, again uniting citizens with corporate interests:
“GCCA worked behind the scenes for over a year to prepare for the biggest date in 2014, leveraging every possible asset and contact to rally around the historic Peoples’ Climate March in the run-up to the UN Climate Leaders Summit…. In the preceding months, GCCA convened weekly calls with key partners 350.org, Avaaz, USCAN and Climate Nexus to catalyse activities and identify gaps…. Everything came together on the day as we bore witness to the world’s biggest ever climate march, and inspiring events across the globe, with world leaders, business people, activists, parents and artists walking shoulder-to-shoulder.” — GCCA Annual Report 2014
Kelly Rigg, Founding Director, Varda Group, US: The Economics of Sustainable Development, 16-19 June 2012 | Rio de Janeiro, Brazil, Photo: International Institute for Sustainable Development (IISD) website
Based on the UN driven spectacle and 3-syllable catchphrase (WalktheWalk) that mirrored TckTckTck in 2009, perhaps then it should be of no surprise that Kelly Rigg, former executive director of TckTckTck (Global Campaign for Climate Action) and senior campaign director for Greenpeace International, was identified by Forbes (September 25, 2014) as the key organizer of the People’s climate parade creating yet another umbrella group comprised of approx. 1300 NGOs. Rigg is also a founding director and business manager of The Varda Group consulting firm founded in 2003 with Rémi Parmentier, also with an extensive Greenpeace history:
“Rémi Parmentier has been involved in the process of Rio +20 from the start. He participated in the intersession meetings and the Preparatory Committee in New York with “informal consultations” on behalf of various international organizations and alliances. Previously, as the Political Director of Greenpeace International, in the Summit of Johannesburg in 2002, Parmentier was the negotiator and protagonist of the agreement between the World Business Council for Sustainable Development and Greenpeace International on the Kyoto Protocol.” [Source]
Parmentier also serves as Deputy Executive Secretary for the Global Ocean Commission which was launched in February 2013. Inés de Águeda who serves as the communications officer for the Global Ocean Commission is also an associate at the Varda Group.
“With Kelly, Inés and Rémi, the Varda Group was almost complete this week at the meeting of the Global Ocean Commission in New York.” — Varda Group Facebook page
Commissioners of the Global Ocean Commission include José María Figueres (co-chair), President of Costa Rica from1994 to 1998; President of the Carbon War Room, David Miliband, John Podesta (chair of the Center for American Progress and a former White House Chief of Staff ), Sri Mulyani Indrawati ( Managing Director at the World Bank), Pascal Lamy, Director-General of the World Trade Organisation and other high profile individuals.
The link between most, if not all of these commissioners is the shared desire for carbon markets and/or the implementation of payments for ecosystem services (PES).
From the Global Ocean Commission Report 2014, The Value of the High Seas:
“One of the first questions asked by the commissioners was: can we place an economic value on what the high seas provides for our planet? While the science of ‘natural resources accounting’ is still relatively new, work we commissioned made clear that the high seas generates a wide variety of benefits to people and the planet,4 all of which must be considered before recommendations for action can be made.
The high seas supports major categories of vital ecosystem services, including: air purification, waste treatment and lifecycle maintenance; high seas carbon capture and storage; high seas ‘provisioning’ of fish and other seafood; genetic and ornamental resources; and tourism, leisure and recreation. While not all of them can be valued using current data, these ecosystem services do all have demonstrable economic value. Research carried out for the Commission has produced estimates of the economic value of two key high seas ecosystem services – carbon storage and fisheries – showing that they each generate tens of billions of dollars of value to society annually.
The ocean has been responsible for the capture and storage of more than half of the carbon dioxide produced by the burning of fossil fuels and a third of the total produced by humankind. This ability of the ocean to capture and store carbon reduces the rates of increase of atmospheric carbon dioxide and can slow changes in global temperature and other consequences associated with climate change. It is estimated that nearly half a billion tonnes of carbon, the equivalent of over 2 billion tonnes of carbon dioxide, are captured and stored by the living components of high seas ecosystems every year. Based on current calculations of the economic cost of additional carbon in the atmosphere, the value of the carbon storage by high seas ecosystems is estimated at US$148 billion a year (with a range of US$74 to US$222 billion for mid-estimates). By comparison, the entire global Official Development Aid outlay for 2013 was US$134.8 billion.”
Rigg is included within the extensive acknowledgments noted in this report (page 84). Rigg is also acknowledged in the 2006 paper Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction.
“Finally, a World Ocean Public Trust that unites governance of the high seas and the Area into one regime under an EBM [Ecosystem-based Management] framework should be established throughout the world’s oceans in areas beyond national jurisdiction.” — Casting the Net Broadly: Ecosystem-based Management Beyond National Jurisdiction, 2006
Considering oceans store 50 times more carbon dioxide than the atmosphere and approx. half of all the carbon dioxide produced by humans since the industrial revolution, and accepting the Earth’s water sources will only continue to diminish, it is not surprising that the elite establishment seeks to appoint and lock in a small body of special interests in the creation of a single global regime to fully control and exploit the high seas. Water will be secured by privatization and a global government regime that oversees the planet (which is approx. 70% water), the Earth’s remaining and quickly diminishing forests will be secured by the carbon market mechanism REDD, valuable land (thus food) will be secured via land grabs while payment for ecosystems services allows the oligarchs to catch and seize everything that falls between the cracks. Managing oceans ties control into all adjacent life. The non-profit industrial complex is the bitch that makes it all possible, the bitch that makes the dreams of the rich and powerful come true.
This elite regime (with “payments for ecosystems services” as an embraced ideology) is based on further entitlements for the entitled: the desire for private property-type rights under the guise (and subsequent marketing) of custody and stewardship. The Brave New World scheme takes refuge behind the cloak of the much utilized phrases “polluter pays principle” and “externalizing costs” which slowly and meticulously builds the collective acquiescence of ordinary citizens. The goal, which is the blatant monetization of nature, sits relatively concealed, just outside the frame. Such enticing language, catch phrases and holistic imagery are necessary and critical if the elite are to succeed in the most cunning, coup d’état in the history of corporate dominance. In reality, the polluter pays only what the polluter decides he should pay, in exchange for owning/controlling Earth’s final remaining natural resources. It’s not a slap on the hand, it’s literally the rich rewarding themselves with full control of the Earth, a sick scheme created by psychopaths with god complexes.
Current and past clients of The Varda Group include: Amnesty International, Ceres, USA, Conservation International – Marine Programme, Friends of the Earth UK,Friends of the Earth US,Global Call for Climate Action (TckTckTck campaign),Global Wind Energy Council (GWEC),Greenpeace International, Markets for Change, Australia, Natural Resources Defence Council (NRDC), USA, Oceana, Oxfam-Novib, The Netherlands, Pew Environment Group, UNAIDS, UNEP, WWF and countless others. [Full list as published on the Varda website]
Rigg is also identified as the chair of the recently created UN Momentum for Change Advisory Panel.
Below video: Momentum for Change – Change for Good by UN Momentum for Change. Note that actor Mark Ruffalo lends himself (yet again) in order to incite interest and exhilaration exploiting a pathological celebrity fetish that consumes western societies. The core and unstated message by the UN, delivered by Ruffalo is that those with privilege can retain it as the “new economy” will magically make such privilege benign. Also in regards to the video, it is important to note the language. The word “change” used twice in one sentence, which is the obvious utilization of the title/theme of Klein’s book This Changes Everything.
The key areas of focus for the UN Momentum for Change are the following: 1) the Urban Poor, implemented with the financial support of the Bill & Melinda Gates Foundation [Further reading: The “Green Revolution” Bill Gates, Philanthropy and Social Engineering], 2) Women for Results, implemented with the financial support of The Rockefeller Foundation [Further reading: 35% of Puerto Rican Women Sterilized], 3) Financing for Climate Friendly Investment, implemented in partnership with the World Economic Forum and 4) ICT Solutions, implemented in partnership with the Global e-Sustainability Initiative.
Forbes, Sept 25, 2014: Leadership Lessons from The People’s Climate March:
“With that as her model of leadership it is perhaps no surprise that so many cats have been so successfully herded. But there is more. The other leadership lesson is putting project before person.”
Truer words were never spoken. As in Africa under the TckTckTck campaign where economic growth was valued as being more important than the life of Africans, such projects (as referred to above), have a singular common thread. They are all based on more of the same perpetual growth; perpetual growth that is dependent upon and interwoven with exploitation and environmental degradation – perpetual growth which society has collectively deemed more important than life itself.
The free-market-based “solutions” have already been designed by the United Nations (think Millennium Goals), leading green-house-gas omitting obstructionist states, think tanks and institutions (think Clinton Global Initiative and 350.org’s “friends on Wall Street” divestment scheme). The NGOs are financed to the tune of billions to build normalization and acquiescence to the “new economy“, also referred to as “sustainable capitalism”. An integral aspect of “sustainable capitalism” (as if there is such a thing), includes the commodification of all Earth’s remaining natural resources to be mainstreamed by the year 2020. [“Mainstreaming Sustainable Capitalism by 2020 will require independent, collaborative and voluntary action by companies, investors, government and civil society, which we hope to accelerate by advancing the discourse on the economic benefits of sustainability.” – Sustainable Investment Paper, Generation, Feb 15, 2012, Generation Investment founded by Al Gore and Goldman Sachs David Blood]
A key area of work being done at a global level today on behalf of oligarch financiers, is the imposing of western values throughout the world via soft power. No one is in a better position to accomplish this more successfully than those at the helm of the non-profit industrial complex. Both Avaaz and 350, perhaps the most influential (thus most powerful) founding members of GCCA, have successfully spread their tentacles across the globe, having become international in scope. Such soft power not only acclimatizes foreign countries to western (non)values and (corporate)culture, it lends itself to the strategies devised for destabilizations and continued imperialism and colonization by imperial states. Money flows from the corporations and oligarchs, through the foundations (tax free) to the NGOs, to training sessions and workshops set up in countries where the western influence (and authority) subtly seeks to embed itself. The fact that the target audience is youth is not coincidental; rather it is very much strategic.
“A five-day Beautiful Trouble training session for 25 young climate activists was organised jointly with 350.org and Avaaz in September with participants from Belarus, Hungary, Montenegro, Poland, Russia, Serbia, Slovakia and Ukraine. GCCA provided expertise, outreach, logistical support and part of the funding for the session, while the group shared an innovative methodology that has proved successful at bringing people out on the street and encouraging them to join the global movement. As a direct result of this session, youth groups organised Peoples’ Climate March actions on 21st September in both Budapest and Warsaw, and successfully used these tactics to take a visible stand against a government squeeze on civil society space in Hungary. GCCA will continue to support the groups involved as they work to mobilise citizens across the region.” — GCCA Annual Report 2014 [Emphasis added]
As the aforementioned avalanche of social media regarding the so-called Climate March demonstrates, Avaaz co-founder Ricken Patel certainly was accurate in his guidance to harness the power of social media via mobile phones in his 2007 report for the Gates Foundation. [Prospects for e-Advocacy in the Global South: A Res Publica Report for the Gates Foundation | Source]
Social Media & the Cellular Savior
In the report, Paten states the following under the heading “The Cellular Savior”:
“The mobile phone is changing the way the global south communicates. Even as the number of landlines grows slowly, the growth of mobile phones is sky-rocketing, changing the connectivity potential for the planet…. What these figures indicate is that mobile phones are a great opportunity for e-advocates who want to reach a mass audience, and the applications are endless. [p. 18]
… After the successful implementation of SMS [text messaging] campaigns at the national level, the Gates Foundation might decide to fund an international SMS campaign. Unlike the local SCO partners of the pilot programs, an international campaign would partner with international advocacy organizations with strong technology programs like Greenpeace, Oxfam, and the new international e-advocacy organization Avaaz.” [p. 41] [highlighted text in original document]
If nothing else, the #WalktheWalk campaign devised by Purpose Inc. must have been a refreshing change from the multiple hate campaigns unleashed by Purpose Inc. that were created to build public acquiescence for illegal U.S. led airstrikes to commence on Syria. [Further reading: SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire]
State of Play on the People’s Climate March
The Climate Spectacle in New York City was overseen/managed by the Rockefeller Brothers Fund from the onset. The members only “State of Play on the People’s Climate March event listed by the Environmental Grantmakers Association Website (posted August 20, 2014 – 1:00pm) stated the following:
“An unprecedented 550 organizations from labor, faith, environment and justice movements are coming together to make the September 21st People’s Climate March the largest ever public mobilization on climate. Join us to learn why such a huge diversity of organizations, networks, and individuals are mobilizing at this key moment, just days before the Climate Leaders Summit hosted by Ban Ki-moon. We’ll discuss how organizations are working together to bridge movements, as this effort not only seeks to raise awareness for climate impacts, but also open a significant political narrative about economic and environmental justice.
- Irene Krarup, Executive Director, V. Kann Rasmussen Foundation (moderator)
- Emma Ruby-Sachs, Campaigns Manager, Avaaz
- Jamie Henn, Political and Communications Director, 350.org
- Eddie Bautista, Executive Director, NYCEJA”
“This will be the first of a series of two calls – the second will be a funder-only conversation during the first week of September. If you are unable to make either call and still want to learn more, please feel free to contact Stephanie Bencivenga of Rockefeller Brothers Fund (sbencivenga[at]rbf.org) or Irene Krarup of V.K. Rasmussen Foundation (ikrarup[at]vkrf.org).” [Emphasis added]
Tom Steyer #Walks the Walk
“@*TomSteyer and @NextGenClimate #WalkTheWalk on climate change. Will you?” – Next Gen Climate, Sept 18, 2014
Camaraderie tours: Right: Bill McKibben, left: Tom Steyer
The environmental movement is strategically sought by (and controlled by) the very members of the same 1% whose privileged lives are not only predicated off continued reliance on a carbon based economy, but profit from its continuance: “Notably, the President of 350.org, Bill McKibben, is a close friend of Tom Steyer. Steyer is a billionaire hedge fund manager and founder of Next Gen Climate. In 2012, McKibben and Steyer hiked through the Adirondack Mountains, where the two men bonded and McKibben encouraged Steyer to become active in environmental causes, including opposition to the Keystone XL pipeline.” [Source: “How a Club of Billionaires and Their Foundations Control the Environmental Movement and Obama’s EP”] In addition, this following excerpt from a Time magazine article illustrates how the elite not only influence NGOs, but government itself: “So when Barack Obama appeared at Tom Steyer’s San Francisco home for a fundraiser last year, the President had to know there would be an ask. The 56-year-old Steyer is a hedge-fund billionaire and a major-league Democratic donor.” [Source]
Photo: People’s Climate March, 2014. Bill McKibben (350.org founder) with Tom Steyer, hedge fund billionaire and founder of Generation Next
Flood Wall Street | Fitzgibbon Media
The #WalktheWalk press release was conducted by the high-profile PR agency Fitzgibbon Media. Fitzgibbon Clients include 350.org, SumOfUs, Purpose, MoveOn (an Avaaz co-founder), Credo, The Nation Institute and Amnesty International to name a few.
Note that the Flood Wall Street press coverage is also featured on the Fitzgibbon website (under the “coverage” section).
Fitzgibbon attributes the “alternative, direct action”, branded “Flood Wall Street” (supposedly independent from the largest climate spectacle in history) media coverage to their client, Energy Action Coalition.
Energy Action Coalition (“a coalition of 50 leading youth organizations throughout the U.S. and Canada.”) partners include The Responsible Endowments Coalition, Southern Energy Network (a founding member of the Energy Action Coalition), Green for All (a Ceres partner; 350.org’s Van Jones is co-founder of Green for All and serves as president) and Groundswell (It is important to note the White House Office and 350.org connections/advisors. Supporters include David Rockefeller Fund, Rockefeller Foundation , Rockefeller Brothers Fund and the Calvert foundation (a Ceres partner). Groundswell Board of Directors includes Jessica Bailey, Program Officer for the Rockefeller Brother Fund’s global and domestic Sustainable Development program.
That the “notable” speakers highlighted in the Flood Wall Street media release (Monday September 22, 2014), were an all-white liberal cast (inclusive of 350.org’s Klein and McKibben) is completely lost on society at large is nothing less than a tragedy – classism and racism so normalized that it goes virtually unnoticed. Indeed, the non-profit industrial complex is built on a foundation of white privilege and liberalism with the mainstream populace identifying with those in the ivory towers rather than those being pissed upon down below.
The Flood Wall Street twitter account demonstrates that those at the helm did not choose to take cues from radical activists, nor those oppressed and marginalized, but rather a slew of liberal sycophants and big greens including Bill McKibben, 350.org alliances, Energy Action Coalition, Green For All, Nature Conservancy, WWF, TckTckTck /TckTckTck alliances, Al Gore/Gore Alliances, etc.
Photo: The after-spectacle party with Bill McKibben (350.org) on left and Van Jones (350.org Board, Green for All, etc.) on right. Note the servers and wine glasses in the background.
And while the champagne undoubtedly over-flowed at the A-list celebration that followed the spectacle from afar, a 63 year-old man from Chicago, IL missed his flight as he sat over-night in jail with other well-meaning citizens/protestors that were arrested at the Flood Wall Street action.
Well intentioned Flood Wall Street protestors chanted “Who do you protect? Who do you serve?” The problem is that their questions were directed to the wrong group of people.
A Groundswell of Revolving Doors
“Climate change affects struggling communities first and worst. Yet, working families are all too often priced out of being part of the solution. By making clean energy simple and affordable at the community level, Groundswell is paving the way for a strong-and inclusive-clean economy.” – Van Jones, Adviser to Groundswell
Groundswell’s theory of change is that of “civic consumption.” A model to save the planet by further consuming: “When we join together, we can drive prices down and give more business to the companies that are doing the greatest good.” (Emphasis in the original.) [Source] It’s important to note that 350.org & Avaaz are simply the behavioural change agents at the front of the stage. It’s behind the curtain where the future is being designed, by NGOs and institutions further up the food chain of hierarchy (Groundswell, B-Team, Generation Investments, Clinton Global Initiative, United Nations, etc. etc.) This is the paradigmatic design of the NGOs at the forefront and why they are paid to build acquiescence to through financial support. The need to normalize insanity – actions that will change nothing – is paramount.
The revolving door between the foundations and the NGOs they finance can best be demonstrated by the career path of Jessy Tolkan. Tolkan served as the Political Director for Green For All. Green for All was officially launched in September 2007 at the Clinton Global Initiative (as was 1Sky). Prior to her role at Green For All, Tolkan served as Executive Director for Energy Action Coalition. In addition, Tolkan serves/served on the Steering Committee of Rockefeller incubator project 1Sky (merged with 350.org in 2011), as well as the 350.org Board of Directors, Groundswell, and many many others. Tolkan also serves as the Global Director of Electric Vehicle Infrastructure Development for two muliti-national automakers Renault and Nissan. Today, joining in the footsteps of a multitude of other establishment “environmentalists” such as Rigg (The Varda Group), Tolkan is the President of Tolkan & Co., strategy firm with clients ranging from the Working Families Party to the Renault-Nissan Corporation.
“SXSW Eco speaker Tolkan has impeccable environmental and social justice credentials. In 2008, she was arrested in front of the White House. By 2011, she was inside, meeting with President Obama to discuss the Keysone XL pipeline. She arrived at the Austin enviro conference fresh from the recent #FloodWallStreet protest. But her presentation, “The Road to Environmental Revolution … Powered by Consumers” wasn’t about public protests. It was about direct action of another kind, the kind determined by where you put your dollars….” — October 15, 2014, Advancing the Electric Car Revolution One Voting Consumer At a Time
The capture of any and all grass roots movements that may gain traction (against all odds) is also a task of paramount importance. The non-profit industrial complex, to which such agencies are part of, are expected to bring radical movements into the fold of “reason”, that is not necessarily spoken but rather just understood:
“When we collaborated on a #blacklivesmatter Die-In at the NYC City Council on December 8, 2014, Groundswell successfully insured our action graced the front page of the New York Times.” – Groundswell Website
Flood Wall Street | Bomb Syria
Wag the dog. Flood Wall Street. Bomb Syria! Image courtesy of Mark Gould
On September 22, 2014, the day following Obama’s regurgitated message “I #Walkthewalk on climate change”… while all eyes were on “Flood Wall Street”, the Obama administration began bombing Syria. With yet another illegal attack/invasion, this would be his 8th war on Muslim states, making former war criminal George Bush look like a school boy in comparison. Yet, as per usual, the “progressive greens” would not attack Obama on his latest illegal attack on a sovereign country, rather, they would respond with the following comment posted alongside the image featured on the 350.org Facebook page. The date was September 23, 2014; a full day after the Obama administration began bombing Syria:
“Wondering if President Obama was listening this weekend? Here’s what he said when he went to the UN today:”
The above comment with the image (below) was posted on September 23, 2014 on the 350.org Facebook page. A full day after the Obama administration began bombing Syria.
As of September 25, 2014 (9:53am) 4,910 others “liked” this and 3,316 shared it. The commencement of yet another country being bombed by the U.S. government all while the U.S. fails to meet the needs of its own citizens appears completely lost on 350.org followers.
Yet, buried within the comments under the graphic above that captures the delusional 350.org hopium and branding of Obama is a comment that actually does reflect our existing reality:
“fuck his bourgeois imperialist ass, no surprise with all those damn capitalist ngos “marching”….we need a real mass movement not this clownery” – Ricardito Ramos
Sadly, it doesn’t take much these days for a PR campaign to successfully transform the world’s greatest war criminal/terrorist into a hero while simultaneously portraying a leader of a sovereign state, who refuses to be a puppet to the U.S., as yet another crazed “dictator”.
Nor does it take much to sell the white Hollywood actor Leonardo DiCaprio, fossil-fuel glutton/consumer extraordinaire, as the United Nation’s “new voice for climate advocacy” and voice of Indigenous Peoples – while Bolivia’s first Indigenous President, Evo Morales (whose 2009 demand for the Earth not to exceed 1C was crushed by the NPIC) and Uruguay President Jose Mujica, a model for voluntary disciplined minimalism, go ignored by the NPIC and the media in tandem.
20 September 2014 – As the eyes of the world turn to New York City, where thousands of people are expected to gather tomorrow for a massive march in advance of a United Nations climate summit, Secretary-General Ban Ki-moon today welcomed UN Messenger of Peace, Leonardo DiCaprio, who he has hailed as the world body’s “new voice for climate advocacy.”
Edward Bernays applauds.
The phrase “actions speak louder than words” has no room in a culture intoxicated with celebrity fetish.
People’s Climate March. Celebrity fetish.
“When a strong, powerful and passionate unabashedly INDIGENOUS LEADER [Evo Morales] becomes PRESIDENT of his homelands and uses that to push the notion that Mother Earth is a Living Being and has rights as humans do AND makes a passionate speech the same day as a European/American celebrity [Leonardo DiCaprio] does the same and the European/American celebrity is declared a hero around the village fires there is nothing left to discuss except how assimilated Indigenous people’s minds really value white beauty standards over Indigenous integrity, strength and power. SMDH” – Rosstopher Sirhc
While 350.org et. al. appeal to the populace to place their energy and “hope” into begging to their “leaders”, a dose of reality may be in order. They don’t give a fuck about the planet. They don’t give a fuck about Iraqis. They don’t give a fuck about Ukrainians. They don’t give a fuck about the Congolese. They don’t give a fuck about Syrians. They don’t give a fuck about Haitians. And they DON’T GIVE A FUCK ABOUT YOU. Not today, not tomorrow. The sooner we acknowledge this, the better off we will be.
Bromides, Platitudes, and Cliches: Defending those that Protect Capital
“See, I’ve been reading these threads [that pertain to the investigation into the People’s Climate March], and when I ask pertinent questions, what I keep getting is bromides, platitudes, and cliches… I can’t help but ask myself, isn’t that what this march is about? If it weren’t, it seems to me that there would be more substance to the responses I keep getting, and reading.” – Tom Frank, Sept 17, 2014, FaceBook
Who could argue that 400,000 citizens working hand-in-hand with their children, family and neighbours, transforming 400,000 (grass) lawns, boulevards and public spaces into beautiful food gardens (a political act in itself) would have had far more effect in establishing a path to self-sufficiency and energy efficiency than burning fossil fuels and energies to partake in a spectacle – a spectacle created only to build acquiescence to further collective insanity.
Until there is no more bread, finally leaving one too hungry to be entertained by the circus any longer, we will not see the take-down of those who oppress us nor will we bear witness to the necessary destruction of the industrialized capitalist system built upon patriarchy, racism, classism, imperialism, colonialism and ecological devastation. Decades of indoctrination, obedience, pacification and overindulgence has left us docile and incapable of mustering up the necessary courage for meaningful, difficult, real resistance … the kind that puts the fear of “god” into the state. The privileged – until no longer privileged and famished – will not participate in a revolution. National Endowment for Democracy (NED) financed “revolutions” do not count. And this is our reality. This is what we must face – if we are to change the writing on the wall in any regard.
Excerpt from End Game:
“I just got home from talking to a … longtime activist. She told me of a campaign she participated in a few years ago to try to stop the government and transnational timber corporations from spraying Agent Orange, a potent defoliant and teratogen, in the forests of Oregon. Whenever activists learned a hillside was going to be sprayed, they assembled there, hoping their presence would stop the poisoning. But each time, like clockwork, helicopters appeared, and each time, like clockwork, helicopters dumped loads of Agent Orange onto the hillside and onto the protesting activists. The campaign did not succeed. “‘But,’ she said to me, ‘I’ll tell you what did. A bunch of Vietnam vets lived in those hills, and they sent messages to the Bureau of Land Management and to Weyerhauser, Boise Cascade, and the other timber companies saying, ‘We knows the names of your helicopter pilots, and we know their addresses.’ “I waited for her to finish. “‘You know what happened next?’ she asked. “‘I think I do,’ I responded. “‘Exactly,’ she said. ‘The spraying stopped.'”